Our world has become very technologically integrated. Most Americans have a camera phone or a Smartphone, and Social Media participation is becoming a significantly more common. It is beneficial to have apps and websites that help you quickly and easily share your business with the world.
Converting File Types:
When Customer Direct Marketing (or CDM) companies distribute sales fliers to consultants, they are either in PDF or image (PNG or JPG) file format. Sometimes, you might find it difficult to share these files in the original format, so converting it to a more usable format is very helpful. The website I use for this most often is www.zamzar.com. It is a free site service, with a paid upgrade option. The free option is simple.
You upload the original file you wish to convert, enter the file type you are converting to, and click 'Convert'. The site will upload your file, convert it, and then email you in a couple of minutes with a temporary link where you can download your converted file. The site will store your converted file for 24 hours. Zamzar's paid option will store your converted files for a greater period of time, but I just simply go through the free process to save myself the cost.
You can convert to and from many different file types on this site, not just PDF and image files. Check it out!
Making Your Own Infographics:
One of the fastest ways to get a potential customer's attention online is with a photo. Scrolling through text can be visually boring, so when an image appears in someones inbox or news feed, it's more appealing to the online user.
An "infographic" is information that is stored in or on a photo (or 'graphic'). These can be used to educate people, advertise, or simply be a humorous joke. You may have seen funny eCards or memes that make it across the internet. Now you can make your own to advertise sales and connect with your customers!
The quick app for making infographics that I use is PhotoGrid. It can be downloaded FREE for Android or iPhone.
PhotoGrid allows you to combine multiple photos, and add text and clip art to enhance the photo.
Here's a couple of online tutorials showing you different aspects of the app, but the best way to learn is to play around and make your own infographic!
And here are some of the ones I've created in the past!
An additional tip to allow you to do even more with your PhotoGrid app is to learn how to take a screenshot on your phone. It is a function that allows you to take a quick photo of whatever you are looking at on your screen at the time. This allows you to open up the sales brochure, flip to a page or a product, and take a picture of that item, for example if you wanted to feature a particular product. Since the 'screenshot' feature can vary for each device (phone, tablet, laptop, etc.), to find out how to take a 'screenshot' on your device, just search on Google! On my Samsung Galaxy S3 Mini, I just hold the home key and power key at the same time, and it takes the screenshot.
Social Media sites are the up and coming way to communicate and stay in touch with friends and acquaintances. You may even have a Facebook, Twitter, or Google+ account for your personal use. For your business, social media sites can be a great strength, but they can also be a great weakness if they are not used properly.
Research different types of social media sites. Find out what sites your customers are already using - that's a good bet that other potential customers are using the same site! Make sure to look, in depth, at how each site differs, and learn what the potential uses are for your business.
Facebook is one of the most common Social Media sites for the United States today. Facebook really makes it easy to separate your personal and business sites, by allowing you to create a 'page' for your business. This 'page' allows you to share photos and posts, and connect with your customers that 'like' your page. Your posts will show up in those peoples' news feeds, where they read about what is going on in their friends lives and the communities that share their interests.
- Engage your customers by posting regularly. Organization tips, recipes, and photos of you using your products are great ways to do that with your Tupperware business, in addition to the sales and party reminders. Facebook will show posts that have a lot of activity more often than those with just one or two likes.
- Pages can also create events. This allows you to safely disconnect your hosts' information from your personal Facebook Profile, yet still make the party 'digital' and connect through the Facebook Event.
- Add the link to your Facebook Business Page on your business cards. There are plenty of customers that might rather connect with you this way, rather than phone or email since they're already online regularly.
- Be sure to check your page regularly. There is an admin section at the top that allows you to see notifications and messages. These are separate from your personal notifications and messages, so remember you're representing your business.
- Facebook has advertising options, including promoting specific posts that you want to have seen by more users. This is a hit or a miss, depending on when you post and how it reaches. Some consultants have found it beneficial, only spending $10 or so and getting 10 or more new likes, resulting in new customers and more sales. Some consultants will pour $100 or more into various posts and get no result. Just keep in mind that this is an unconventional advertising method for us, so use it sparingly, and knowing it could equally be a great help or a big flop.
- Keep your private life private. Don't air your dirty laundry. Well, unless your husband leaves your Chef Series knives in the bottom of the sink, dirty. That is okay. But your customers don't need to know when your kids are sick, when you get in a fight with a friend, etc. Remember, you are *always* your business owner. There is never a time when you 'clock out' and go home. Your customers can reach you any time, so be careful what you post.
- To continue reaching out to your friends and family, you can share the posts you make on your Facebook Page, on your personal page. It allows you to filter what posts you share - maybe all those tips and tricks would overwhelm and turn off your friends? Only share the sales and 'last call' reminder posts. Find what works for you!
Reaching out to customers in this digital age can be challenging, but I hope these few tidbits help!